Aashiq Abu - A Lifestory
Unconventional Filmmaker, Captivating Stories: Aashiq, The Director'S Vision

Aashiq Abu is a prominent Indian film director, producer, and screenwriter, primarily recognized for his contributions to Malayalam cinema. He is considered a key figure in the New Generation movement that revitalized the Malayalam film industry in the early 2010s. Born and raised in Kerala, Aashiq Abu developed a passion for filmmaking from a young age. He began his career as an assistant director, gaining valuable experience working on various projects before venturing into independent direction.
Abu's directorial debut came with the film Daddy Cool in 2009, a commercial entertainer. However, it was his subsequent films that cemented his reputation as a filmmaker with a distinct vision. He gained critical acclaim for his realistic and socially relevant narratives. Movies such as Salt N' Pepper (2011), a romantic comedy that explored themes of food and relationships, and 22 Female Kottayam (2012), a revenge thriller addressing issues of sexual assault and female empowerment, were particularly successful.
Throughout his career, Aashiq Abu has demonstrated a willingness to experiment with different genres and storytelling techniques. His filmography includes a diverse range of works, from crime dramas like Gangster (2014) to sports films like Mayaanadhi (2017), a critically acclaimed romantic drama. He is known for his collaborative approach, often working with a talented pool of writers, actors, and technicians.
Beyond his directorial work, Aashiq Abu is also a successful producer, backing independent and experimental films through his production company, OPM Cinemas. He is recognized for his commitment to supporting emerging talent and pushing the boundaries of Malayalam cinema. His influence extends beyond filmmaking, as he is also known for his outspoken views on social and political issues, making him a significant voice in contemporary Kerala society.