Annamma Mathew - A Lifestory

A key person in Indian news, she is known for starting and leading Vanitha, India's bestselling women's magazine. Her work started well before the magazine became very popular. She wanted to make a place where women all over the country could feel heard. Before Vanitha, women's thoughts were often ignored, but she changed that. She started Vanitha in 1975, and it soon became very well known. She made sure the magazine had helpful articles, lifestyle pieces, and interesting stories that would appeal to many readers. People she worked with often said she really understood her audience and knew what Indian women wanted. One person said, "She could really connect with her readers. She knew what they wanted even before they did." Under her, Vanitha not only sold a lot of copies but also helped change how people talked about women's problems. She made the magazine a place where people could be creative and do great work. This drew in talented writers and artists who also wanted to help women. Her work goes beyond the pages of Vanitha. It inspires many reporters and editors to try to tell stories that matter and make a difference. Her work in Vanitha is still important today, just like when she began in 1975.