Prasoon Joshi is a prominent figure in the Indian advertising and entertainment industry, renowned for his multifaceted talents as a lyricist, screenwriter, poet, and marketing professional. Born in Almora, Uttarakhand, Joshi's upbringing in a family deeply rooted in education and the arts instilled in him a profound appreciation for literature and culture. He pursued an MBA in Marketing from the Institute for Management Technology, Ghaziabad, which provided him with a strong foundation for his career in advertising.

Joshi began his professional journey with Ogilvy & Mather, where he quickly rose through the ranks, showcasing his exceptional creativity and strategic thinking. He crafted memorable advertising campaigns for numerous leading brands, earning widespread recognition and accolades for his innovative approach. His ability to connect with audiences on an emotional level through his writing and storytelling made him a highly soughtafter creative director.

Beyond advertising, Joshi has made significant contributions to Indian cinema as a lyricist and screenwriter. He has penned lyrics for numerous popular Bollywood songs, known for their poetic depth, social commentary, and ability to resonate with a wide range of audiences. His work in films such as "Rang De Basanti," "Taare Zameen Par," and "Bhaag Milkha Bhaag" has garnered critical acclaim and numerous awards, including multiple National Film Awards for Best Lyrics. He has also written screenplays for films, further demonstrating his versatility as a storyteller.

In addition to his professional achievements, Joshi is also a published poet and a passionate advocate for social causes. He has used his platform to raise awareness about issues such as child education, women's empowerment, and environmental conservation. He was appointed as the Chairman of the Central Board of Film Certification (CBFC) in 2017, a role in which he is responsible for overseeing the certification and regulation of films in India. Prasoon Joshi continues to be a significant influence in the creative landscape of India, inspiring aspiring artists and professionals with his dedication, talent, and commitment to excellence.