After completing his studies and gaining some work experience in the United States. He joined Bajaj Auto, one of India’s leading automobile companies, at a crucial juncture and played a significant role in its growth and expansion. Under his leadership, Bajaj Auto diversified its product range and expanded its global presence, becoming a major player in the two-wheeler and three-wheeler segments.
Became chairman of Bajaj Auto, ushering in a period of significant growth and diversification. Under his leadership, Bajaj Auto expanded its product portfolio, ventured into new markets, and embraced technological advancements, solidifying its position as a leading player in the automotive industry.
During India’s economic liberalization, he was leveraging new technologies and management practices. He capitalized on opportunities presented by market opening, fostering collaborations and enhancing competitiveness. Bajaj’s proactive approach included investments in research and development, ensuring the group’s relevance in evolving markets. Despite challenges of increased competition, his strategic vision drove sustained growth and success for the Bajaj Group.
He was elected as the president of the Confederation of Indian Industry (CII) twice, first serving in the role during the term of 1979–1980 and then again in 1999–2000. He was the only top executive who had served two terms as president of the Confederation of Indian Industry (CII).
Oversaw the successful launch of the Bajaj Discover motorcycle, a pivotal move that signaled a strategic shift towards premium offerings for the Bajaj Group. This launch marked a departure from their traditional focus on commuter bikes, demonstrating Bajaj’s foresight and responsiveness to evolving consumer preferences. The Bajaj Discover quickly gained popularity for its blend of performance, style, and affordability, further solidifying Bajaj’s position in the competitive two-wheeler market in India.
He was honored with the “Award for Distinguished Leadership in Asia” in recognition of his exceptional leadership across various sectors, including automobiles and finance. His dedication to ethical business practices and corporate governance has set high standards within the industry, earning him widespread respect and admiration.
He stepped down from his position as the Chairman of Bajaj Auto passing the reins to his son, Rajiv Bajaj. This strategic succession plan aimed to ensure continuity and stability within the company. Rajiv Bajaj, well-prepared for the role, continued the company’s growth trajectory with fresh perspectives and strategic initiatives. Meanwhile, Rahul Bajaj remained involved in broader strategic initiatives within the Bajaj Group.
Bajaj was elected to the Rajya Sabha, India’s Upper House of Parliament, filling the seat vacated by the death of Pramod Mahajan for the 2006–2010 period. He was nominated to the Rajya Sabha from Maharashtra with cross-party support from the NCP, BJP, and the Shiv Sena.
The industrialist Rahul Bajaj joined the billionaire rankings for the first time in 2007 with a net worth of $1.1 billion. This significant milestone marked his inclusion among the world’s wealthiest individuals, reflecting his success and achievements in the business world.
Led the strategic initiative to restructure Bajaj Auto, advocating for the division of the company into three distinct units: Bajaj Auto, focused on automotive manufacturing; Bajaj Finserv, dedicated to financial services; and a centralized holding company. This bold move aimed to streamline operations, enhance market focus, and optimize resource allocation, ultimately driving increased efficiency and shareholder value.